Profit
Calculator
See what you actually keep after production costs, shipping, and platform fees. Not hypotheticals — real math with real platform pricing.
Per sale
5% platform + Stripe 2.9% + $0.30
If you charged $40.00 instead: you'd keep $24.04 per sale — that's 24% more profit for a $5 price increase
Same product, different platforms
On Redbubble you'd earn ~20% of retail — about $7.00 on this $35.00 product. Society6 pays ~10% — about $3.50.
Monthly income goal
That's 2 fewer sales needed on souldust vs Etsy to hit $500/month.
* Etsy Offsite Ads add 12-15% for shops earning over $10K/year — not included above.
* Budget 5-10% of revenue for returns and refunds.
* International shipping adds $5-12 per order depending on destination and weight.
* Production costs are typical Printful prices as of March 2026. Your provider may differ.
How print-on-demand profit works
When you sell a product through print-on-demand, your profit is what remains after three costs: the production cost (what the POD provider charges to make the item), shipping (getting it to your customer), and platform fees (the cut taken by whichever marketplace or payment processor handles the transaction). Most artists only subtract production cost from their selling price and forget that fees and shipping take another 15-25% depending on the platform.
Why platform choice matters
The same $35 art print earns you very different amounts depending on where you sell it. Marketplaces like Etsy charge listing fees, transaction fees, and payment processing fees that add up to 12-15% of each sale. On your own store, you only pay payment processing (around 3%). On souldust, the platform fee is 5% plus Stripe processing — significantly less than marketplace alternatives. Over hundreds of sales, that difference compounds into thousands of dollars.
Setting the right price
A common mistake is pricing too low. At $25 for an 8×10 print with a $12.50 production cost, you're making under $4 per sale after fees. Raising your price by just $5-10 can double your per-sale profit without significantly affecting conversion rates. Use this calculator to find the price point where your margins are sustainable — typically a minimum 3× markup on production cost.