Your Store Is Your
Link in Bio
You don't need a link-in-bio tool AND a store. Linktree, Stan Store, Beacons — they all solve a problem that shouldn't exist. Your store should be the link. One URL. Done.
Updated March 2026. Pricing verified against each platform's public pages.
One Link to Rule Them All
Instagram gives you one clickable URL. TikTok, same. Twitter lets you have one website link. YouTube gives you one banner link. Every social platform funnels your entire audience through a single URL.
So an industry emerged to solve this. Linktree launched in 2016 and now has 50M+ users. The pitch: put all your links on one page. Simple. Useful. And it worked — for a while.
But here's what happened next: creators realized they don't just need links. They need to sell things. So the link-in-bio tools bolted on commerce. Tip jars. Digital downloads. Merch shelves. Payment integrations. Each one awkward, limited, and charging you extra for the privilege.
Meanwhile, creators also set up stores. Shopify, Gumroad, Etsy, Big Cartel. Now they're paying for two tools that each do half the job. The link page sends traffic to the store. The store has no link page. Your customer clicks your bio link, lands on a list of buttons, clicks again to reach your store, then clicks again to find a product, then clicks again to buy. Four clicks between "I'm interested" and "take my money."
Linktree users
Most are free tier. Converting a fraction to paid is the business model.
Clicks to buy
Bio link, link page, store, product, checkout. Each click loses people.
Subscriptions
Link page + store. Two monthly bills for what should be one tool.
The core tension: Link-in-bio tools optimize for distributing attention across many destinations. But as a creator who sells, you want to capture attention in one place. These are opposite goals.
Link-in-Bio Tools Compared
Six platforms that want to own your one link. Most were built to solve a link problem, then bolted on commerce as an afterthought. A few started with selling in mind. Here's what you actually get.
Pricing as of March 2026. Verified against each platform's public pricing page.
Linktree
$9/mo Pro, $24/mo PremiumGreat at links. Poor at commerce. You still need a separate store.
Stan Store
$29/mo Creator, $99/mo BusinessStrong for digital creators. $29/mo floor before your first sale.
Beacons
$10/mo Pro, $25/mo BusinessTries to do everything. Master of none. 9% on free tier is steep.
Koji
Free (transaction fees only)Creative concept. 15% fee on everything makes the math brutal.
Shorby
$12/mo Rocket, $24/mo ProMarketing tool, not a store. Zero commerce capability.
Later (Linkin.bio)
$25/mo Growth, $40/mo AdvancedBest if Instagram IS your business. Not a standalone store.
Pattern: Every platform charges monthly before you sell anything. Stan Store: $348/year minimum. Linktree Pro: $108/year. Beacons Pro: $120/year. These are taxes on your ambition, not your revenue. You're paying for the privilege of having a page — regardless of whether anyone buys.
What Creators Actually Need
Not 47 link buttons. Not a tip jar. Not another subscription. Here's what actually matters when someone taps your bio link.
A page that looks like you
Your colors, your vibe, your brand. Not a generic template with someone else's logo at the bottom. When a fan lands on your page, it should feel like an extension of your content — not a departure from it.
Products front and center
If you sell things, those things should be visible the moment someone arrives. Not buried behind a "shop" button that links to another site. The product IS the content of your link page.
One-step checkout
Visitor sees product, taps buy, enters payment, done. Every redirect to an external store costs you 20-30% of potential buyers. Friction is the enemy of impulse purchases.
No monthly fee before revenue
Paying $29/mo for a storefront when you haven't sold anything yet is backwards. Your tools should cost you money only after they make you money.
The shift
Link-in-bio tools were built in 2016 for influencers who needed to point followers to content. Creators in 2026 need to sell directly. The tools haven't caught up. They're still fundamentally link directories trying to cosplay as stores.
Your Store IS Your Link in Bio
Put souldust.xyz/yourname in your bio.
When someone taps it, they land on your storefront. Your products, your brand, your checkout.
Social links are built in. No middleman page. No extra subscription.
Full-viewport hero
Your storefront opens with a full-screen brand moment. Your photo or artwork, your name, your social links. The immediate impression is you, not a link directory.
Products on scroll
Scroll down and your products appear. Each one is a full section with images, description, and a buy button. No clicking through to another site. The store is the page.
Social links built in
Instagram, TikTok, YouTube, Twitter, email — all visible on your storefront. Your link page functionality is included. You don't need a separate tool for this.
Direct Stripe checkout
Payments go through Stripe directly to your account. No platform holding your money. No PayPal redirects. souldust takes 5% and Stripe takes its standard processing fee. That's it.
Link-in-bio flow
Every step loses 20-30% of visitors.
Store-as-link flow
Half the steps. No redirects. No middleman.
Brand control: souldust storefronts come with curated color palettes and accent overrides. Your page matches your brand without hiring a designer or wrestling with CSS. Dark themes, light themes, warm palettes, cool palettes — pick one and go.
Feature-by-Feature
Side-by-side. No spin. souldust is designed for selling, not just linking. The others are designed for linking and occasionally selling.
| Feature | souldust | Linktree | Stan Store | Beacons |
|---|---|---|---|---|
| Cost | ||||
| Monthly fee | Free | $9-24/mo | $29-99/mo | $0-25/mo |
| Transaction fee | 5% | 0% | 0-5% | 0-9% |
| Stripe processing | 2.9%+30c | Via PayPal/Square | 2.9%+30c | 2.9%+30c |
| Selling | ||||
| Physical products | Yes | No | No | No |
| Digital products | Yes | No | Yes | Yes |
| Direct checkout | Yes | No | Yes | Yes |
| Stripe Connect (your account) | Yes | No | No | No |
| Branding | ||||
| Custom colors & fonts | Full palette | Paid only | Limited | Paid only |
| Full-page storefront | Yes | No | Yes | Partial |
| Remove platform branding | Always | Paid only | Paid only | Paid only |
| Custom domain | Planned | Paid only | Yes ($99) | Yes (paid) |
| Creator tools | ||||
| Order management | Yes | No | Yes | Basic |
| Analytics | Yes | Paid only | Yes | Paid only |
| Embeddable widgets | Yes | No | No | No |
| Social links | Yes | Yes | Yes | Yes |
Cost
Monthly fee
Transaction fee
Stripe processing
Selling
Physical products
Digital products
Direct checkout
Stripe Connect (your account)
Branding
Custom colors & fonts
Full-page storefront
Remove platform branding
Custom domain
Creator tools
Order management
Analytics
Embeddable widgets
Social links
The column that matters
Look at the "Physical products" row. None of the link-in-bio tools sell physical products. If you make anything tangible — prints, merch, handmade goods, vinyl, stickers — every link-in-bio tool sends your customers somewhere else to buy. That redirect costs you conversions every single time.
Making the Switch
You don't have to burn your Linktree down today. Set up your souldust storefront, test it, and swap the link when you're ready. It takes about 10 minutes.
Create your account
Free. Pick your username. That becomes souldust.xyz/yourname — your new bio link.
Add your products
Upload images, set prices, write descriptions. Physical or digital. Each product gets its own page with a buy button.
Connect Stripe
One-time setup. Payments flow directly to your bank account. No waiting for platform payouts.
Choose your palette
Pick a color palette that matches your brand. Add your avatar, social links, bio text. Your storefront is your brand, not ours.
Update your bio link
Replace your Linktree URL with souldust.xyz/yourname. Your followers now land on your store, not a link directory.
Keep your other links: Your souldust storefront includes social link icons. Instagram, TikTok, YouTube, Twitter, email — they're all visible on your page. You're not losing the "link directory" functionality. You're just making the primary experience about your products instead of a list of buttons.